Strategic Objectives
• Decode the hidden psychological barriers stopping users from embracing sharing.
• Understand the shift from material 'pride of ownership' to 'pride of access'.
• Discover how to design services that consumers trust as much as their own property.
• Identify the socio-economic drivers behind the massive rise of the sharing economy.
The Core Challenge
The traditional obsession with ownership is creating financial strain and psychological clutter in a rapidly evolving economy.
01
The Death of Ownership
02
The Psychology of Possession
03
The Burden of Burdens
04
Identity Without Objects
05
The Trust Imperative
06
Liquid Consumption
07
The Renting Mindset
08
Collaborative Consumption
09
Overcoming the Dirtiness Factor
10
The Power of Convenience
11
Sustainability and the Soul
12
The Status of Access
13
Service-Dominant Logic
14
Digital Access and Ownership
15
The Risk Shift
16
Psychological Ownership
17
The Urban Influence
18
Pricing the Access
19
Technological Enablers
20
The Paradox of Choice
21
The Future of Fluidity
Explore Research Ecosystem
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